#096 Elena Wells: Final Four Local Organizing Committee Culture

Coach Wendy Brand

#096 Elena Wells: Final Four Local Organizing Committee Culture

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I’m thrilled to bring you a special conversation with Elena Wells, Executive Director for the San Antonio Local Organizing Committee for the 2025 NCAA Men’s Final Four. And Vice President of National Events at San Antonio Sports.

With just days to go until tipoff, Elena shares what it takes to lead a high-performing team under pressure — and how to build culture in fast, dynamic environments. We explore how her journey has come full circle from her early days supporting the Final Four to now leading one of the most impactful sporting events in the country.

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With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.

Culture Strategy Session Calls:
https://culturecoachwendy.com/strategysessions/

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The CultureCoach Podcast Page: CultureCoachWendy.com/podcasts/